HYBRID AREA MANAGER

KEY RESPONSIBILITIES:

Portfolio Management:

• Manage the HP Products (PC’s, Print, and Accessories) within assigned retail stores.

Store Maintenance:

• Ensure the store base is well maintained in terms of execution, display space, in-stock situation, returns, price ticketing/labels, and point-of-sale materials.
• During non-promotional periods, ensure product availability, correct pricing, and adherence to planograms provided by HP.

Promotional Activations:

• During promotional periods, execute additional tasks such as POS materials in optimal positions within the store.

Reporting and Communication:

• Utilize smart devices to load photos, communicate instructions, and submit reports using the Smollan REX app.
• Provide timely updates and feedback to ensure effective communication with the management team.

Campaign Management:

• Assist in the roll-out of POS materials and recall of POS materials as required by campaigns.
• Outline store coverage for weekend in-store demo activations and audits on weekend promoters.

Ad Hoc Promotions:

• Provide assistance with general field marketing team duties as needed for ad hoc promotions.

Competitor Audits and Feedback:

• Conduct audits on competitors in the market and gather voice of consumer feedback to inform strategies and initiatives.

Relationship Building:

• Build profitable relationships with the allocated store base to enhance collaboration and drive sales.

Sell-Out Initiatives:

• Implement sell-out initiatives and below-the-line activations to drive sales growth.

Asset Management:

• Manage the planning and distribution of assets to ensure optimal impact and utilization.
• Maintain accurate records of asset/product registers to track usage and availability.

Store Placement:

• Be placed in stores according to the HP Retail Store Base and current structure, ensuring optimal coverage and representation.

Policy Adherence:

• Follow the policies and guidelines communicated by the store, maintaining compliance with regulations and standards                                                               Weekly Meetings:
• Meet with the Area Manager once a week for reports, concerns, feedback, plans, directives, and material handover such as POSM and challenges.

Weekend Activations:

• Conduct weekend activations as mandatory activities, engaging with customers and promoting HP products.

Execution Excellence:

• Secure the #1 position in store for all executions, ensuring optimal visibility and prominence of HP products.

Price Ticket Maintenance:

• Ensure daily maintenance of correct price tickets in store, both on and off promotion, to accurately reflect pricing and promotions.

Merchandising Execution:

• Execute in-store merchandising according to HP and Retailers' directives and/or planograms, maintaining consistency and quality.

Professionalism:

• Adhere to a dress code supplied by HP, always presenting a professional and polished image.

Demonstrations and Engagement:

• Conduct demonstrations as required and aligned with key SKUs and product focus, engaging with customers to showcase product features and benefits.

Hygiene and Maintenance: